#IAMFORTE:
TRANSACTION MERCH
TRANSACTION MERCH
Things money can’t buy
THE SITUATION
Loyalty programs are often taken for granted by customers and tend to be ineffective. For instance, a bank's merchandise. Employees use it, but customers don't need it.
Nobody wants to associatethemselves with banks.
Nobody wants to associatethemselves with banks.
THE OBSERVATION
The most valuable things for people tend to be those that are out of our reach.
Things that money can't buy.
Things that money can't buy.
THE IDEA
We decided to change the approach to the bank's branding and created TRANSACTION MERCH – items
designed by well-known artists that people would really want to get.
They cannot be purchased with money. Each item had its own price – a specific set of actions within the app.
designed by well-known artists that people would really want to get.
They cannot be purchased with money. Each item had its own price – a specific set of actions within the app.
MARKETING RESULTS
147%
app downloads were increased by
12%
the total amount of transactions in cafes and restaurants incr
38 000
the total amount of cards were issued online during the course
9 700 000+
audience reach
100 000+
of interactions
Things money can’t buy
